Yachts and their Car Equivalents
I saw a internet question asking what are the catamaran equivalents to Toyota, Lexus, Mercedes, and Ferrari. This topic struck my interest as possibly a good analogy to introduce to new yachtsmen the reputation of brands of all types from power to sail to catamarans. Trying to answer the question, also made me reevaluate how I look at yacht brands in terms of similarities and differences to the car market. I decided to break the analogy down into two sections: quality and type. The quality section compares car and yacht brands in terms of term build reputation which equivalates in both cases directly to pricing. The type section talks about how the car types such as compact, SUV, and sport compare to yacht types like pocket cruisers, deck saloons, and racing designs.